Overstock.com's visually striking, $100 million headquarters in Midvale gives people flying into town a clear view of its internal walkways, which form a large peace sign, while groundside visitors feel like they're approaching the Roman Coliseum.

With a handful of politicians on hand Friday, company founder Patrick Byrne cut a red ribbon at the entrance to the 231,000-square-foot — albeit circular — building on 19 acres at 799 W. Coliseum Way (7300 South).

This is anything but a conventional office building. Windows let natural light fill almost every work area, some of which are outfitted with leather couches, while others have height-adjustable work tables. Artistic acoustic objects hang overhead, with round shapes over the dining room and rectangular ones in some of what Byrne called "strategically placed collaborative areas outfitted with midcentury modern furnishings." ...